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June 2004

Tue, 15 Jun 2004 14:36:51 -0400

Web Host Industry Review Magazine - June 2004

Table of Contents

Worst Case Senario

Savvis Steps Up

Play Ball

Another Perspective

Utility Computing

Google's Gmail

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How to Sell Your Hosting Company - Episode 149

Mon, 21 Apr 2008 10:00:31 +0000
These are some questions for the web hosts out there. Are you ready to retire? Want to get out of the web hosting game to do something else? Well there are a lot of legal loopholes and dotted lines that need tending to first.
How does one sell their web hosting company? I’ve ...]

Microsoft to Borrow Money for Yahoo

Tue, 05 Feb 2008 09:34:00 -0400

Microsoft has never borrowed any money before, the envisioned $44.6 billion ($44,600,000,000) buyout of Yahoo may stain the balance sheet.

All business owners know how tough it is to borrow money. It is especially hard for that first time borrower.

Bill...we need your last three years W2 statements.

Bill...you started this company with assets some would say were pilfered, please supply documentation.

Bill...we need to pull your FICO score, you can sign this release, by the way we are waiving the $25 report fee.

Bill...we understand you recently gave away $30 billion, we need a cash flow analysis.

Bill...we usually require a personnel guarantee from senior management, how much equity do you have in your home?

Yes - life is tough for first time borrowers.

========== MORE ABOUT TOM ==========

New Commerce Communications

E-Mail Tom Direct

Wouldn't It Be Great If There Were a ModernBill/StatCounter Mashup?

Mon, 19 Mar 2007 19:57:00 -0400

Over the past decade, I've bought and sold many millions worth of online ads. When I ran ISPcheck, I had no real answer for prospective advertisers who wanted to know what results my customers were able to achieve. And when I became responsible for RackShack/EV1's ad buys, I found that there was no easy way to measure ROI.

All I wanted to know at the time was how many visitors from TopHosts versus TheWHIR signed up. But as I've subsequently learned from Ted Smith at Peer 1, I should have been tracking customers throughout their lifecycle. If my cost per sale from Site A is 20% less than Site B, but the average account gets canceled 50% sooner, B would be a better long term investment.

A couple of weeks ago I convinced Ben Gabler at HostNine to install StatCounter, the better to look up new customers and find out where they came from, and which parts of HostNine's website they visited before deciding to sign up. (I've also used Clicktracks and Google Analytics, which provide aggregated data on visitor behavior, but don't allow you to drill down to each visitor's click path.) It just occur to me that it'd be very cool if this functionality were built into ModernBill.

Imagine being able to generate sales reports that tabulate order amounts against referring sources? Or pinpoint content on your site that's most-viewed by your most profitable new customers? Better yet, what if you could instantly compute the lifetime ROI from those $20 Google Adwords bids? Wouldn't you like to know if customers who clicked on your "cPanel hosting" ad stick around 3x longer than those who came through "cheap hosting"?

HostNine already gives all of its resellers free ModernBill licenses, and being able to automate signup/provisioning is awesome. But what if every $19.95 hosting plan came with a business intelligence system that delivers up-to-the-minute knowledge on what website copy and ad venues work? Wouldn't that be something?

AND, what if ModernBill could collect and publish aggregate, industry-wide data on how profitable TopHost-referred customers are, relative to those who came through TheWHIR? Having been on both sides of the table, I think that would really help both ad salespeople and media buyers.

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